I did a blog about this back in May 2018. And I did the same for this year.

With the Covid-19 situation and the circuit breaker ruling in place, many businesses are affected. They are seeing a drop of 70-80% in terms of sales and customers. Even, my mom’s food stall in Toa Payoh is also affected.

If you have been putting off in learning on how to create Facebook ads for your business, this is YOUR TIME!

I have met many business owners for the past few months AND I found out that 98% are still making their Facebook ads in this format - 1 Campaign - 1 Ad Set - 1 Ad

With current landscape where advertising costs are going up due to changes of audience behavior AND more businesses are investing in Facebook ads, it is always better for us to cast the net wider.

With creation of 1 Campaign - 1 Ad Set - 1 Ad, I doubt we can cast our net wider AND stretch our advertising dollars.

✅ Step 1 - TRAFFIC 📈
- We need the traffic to show our offer.
- That's why some of us are investing in paid advertising, some of us are posting more and more. And some of us are posting and praying that someone will buy.

You keep sending our request new friends to people you barely know.
- You are doing this because you want to increase your “network”.
- You are hoping that every time you post your offer on your personal profile, they can get to see it. The more friends you have, the bigger the exposure.

WRONG !!!!

💥💥 What type of video is good for Facebook ads?

It is 1-minute video.

• Why 1 minute? 1 minute is too short?

• I can't do 1 minute. It is not possible. Longer is better, isn't it? I can promote more.

👉 If you are asking those questions, you tend to lose out.

#1 - DON'T GET STUCK IN "2012 MINDSET"
- Meaning, in order to advertise for FREE and to get more exposure on Facebook for FREE, you need to post MORE. 
- I find this utterly BS. 
- The more you post, the lesser exposure you get on top of the 2-6% audience reach limitation imposed. 
- Ultimately, you need to understand that it is not an ideal user experience if Facebook were to share or promote every single post to every single Facebook page like you have. That will be considered as spamming. Do you like spamming?

I would like to begin this blog post by telling the whole world that I TAUGHT MY 100TH PARTICIPANT. 

I could not have imagined that I could do it when I first started my first Make Your Own Facebook Ads workshop back on 29 August 2015. 

Since then, I have met, shared and helped numerous business owners through workshops, personal consultation, and coffee sessions. Agnes Hoon is my 100th workshop participant.